Email Marketing may feel really overwhelming, but it doesn’t have to be. Does your Email Marketing Plan look like this?
- Buy Spaghetti (Gluten Free)
- Cook
- Throw
- Analyze Results
If you are ready to change the course of your Brand with just emails, then stick around.
Here we will first uncover the top three Foundational Email Marketing Flows that every Brand must have and why they don’t miss them.
Sounds exciting? Let’s jump in 😀
Understanding What Are Email Flows?
Email Flows may feel a bit fancier, but it’s not. It’s just another type of email marketing. Primarily there are two types of email marketing.
The first one of which a high school student must be aware of is Broadcast email.
Yes, yes, in which you write up a cool and stunning email, set it up into your email software or tool, and hit the schedule button. And there you go.
Whereas in email Flows, you set up an automated series of emails triggered when someone signs up to your website or your old subscriber performs some action.
Top Three Email Marketing Flows:
Even before you get started with email newsletters, nurturing campaigns, and all other fancy things, it’s very important to set up automated sequences before these. Here are the foundational Email Marketing Flows that every business must have in place.
1. Abandoned Cart
You might be thinking about the Welcome Sequence; why is it not first? Every Brand loves customer and want to get more, but what about those we don’t finish and convert into one?
These unfinished customers may have also put their email and address but didn’t finish it to the end.
Why? Maybe they got confused or were missing something. Anything is possible.
This Abandoned Cart flow will show them why they are missing out and may help sweeten the deal for them even more.
These Abandoned Cart Flow help your Brand pick up the lost revenue.
Unlike other email marketing flows, they have very high open rates (up to 45%), order rates (up to 10%), and engagement rates because these emails are sent to those who are hot and ready to purchase.
These are the emails that can bring thousands and thousands of dollars from customers that your Brand might just have missed them.
How to write and set up Abandoned Cart Flow?
Keep your email short, sweet, and simple at first. Later in the sequence, share educational-based emails about your Brand or Products. The purpose here would be to clarify the confusion and share information they might have missed before.
2. Welcome Sequence
It’s the second foundational flow that every Brand or business must have. The welcome sequence that you may want to implement.
Before, you must have seen the welcome emails received when signup at any website. It’s what everyone is already doing.
You may want to go one step further and set up a welcome series or a sequence instead of a single Welcome Email (Welcome to THIS Brand. Thanks for Signing Up………).
The main reason you want to set up this welcome sequence is that people on your Brand website and email lost are all coming from different places, which is why you want to create content that is more relevant to where they are in their buyers’ journey.
Let’s understand it with an example.
Assuming you are an X brand that just launched New Year Discounts and before releasing these super discounts, you were also offering a free trial for your newly launched product or service.
You will see people adding to your email list who signed up for discounts and trials, and if you want to treat all of them in a more personalized way with different welcome sequences, you will take them through.
You may want to share your Brand Story or educate them about your service and products. Maybe you want to tell people what more you can do with your product, the benefits, and the features.
After this, you may not simply want to send a Welcome Email and then nothing; rather, it creates a personalized experience.
3. Post Purchase Flow
It is the most crucial flow for any Brand, and the majority of Brands do not maximize it. It’s time to connect with your customer after they have purchased your service or product.
Following are three things you must try with your post-purchase flow
- Make a Warm Welcome to Your Customer
- Make Them Excited about your Product or Service
- Tell them what they must know (Give them the Next Step)
Other Email Flows Every Brand Needs
Browse Abandonment Flow
Abandonment Flow must sound familiar to you, but it’s different from the one we discussed above.
Browse Abandonment Flow is for those who come to your Brand website and visit different pages and products but don’t add anything to the cart. The main goal of this flow is to recover such visitors.
"Profit-Maker" Flow
You will not easily find “Profit-Maker” Flow in any marketing guide or courses. The main goal of this flow is to generate repeat orders. It may sound like something we do in the post-purchase flow.
After someone has purchased or placed the first order, the “Profit-Maker” flow gets activated with a series of personalized emails designed to get the second order and repeat orders from the client.
Repeat Customer Flow
Technically it’s just the next flow designed to get activated after the “Profit-Maker” Flow has done its job, meaning after a customer has purchased a second time.
This series of emails aim to engage with your repeat customers, who are your best customers. But the main difference between “Profit-Maker” Flow and Repeat Customer Flow is their target.
The repeat Customer Flow target is not to generate more sales, unlike the “Profit-Maker” Flow. Its goal is to engage your active repeating customers, to reward and validate them.
Re-Engagement Flow
Re-Engagement Flow’s goal is to protect your email list and keep it hygienic. If your email open rate is dropping, it signals the email service providers that you are a bad sender and may be spamming.
Google, at first, may start sending your email to Promo and later to the Spam folder.
This flow’s overall goal is to keep engaging with your subscribers so that your open rate does not drop.
You can achieve it by creating something out of the box subject line with a simple email body and clear Click to Action and letting them know that they may be removed from the subscribers list if they don’t engage.
Next Steps!
These email flows bring automation and take an enormous burden off.
But what’s more important is to give your customers a relevant and personalized experience when they open your email.
Let’s have a FREE call if it feels overwhelming or confusing.
